31 Dulan Drive, Stamford, CT 06903 ● 203-918-1827 ● harlan@harlann.com
In 2007, I launched itsrelevant.com, a hyper local news service for Stamford, CT. Using a team of 3 videojournalists and a managing editor, we produced 15-20 video stories per week. In under a year, we were reaching 10% of Stamford's population (150,000) on a weekly unique basis.
We had a great audience but didn't have the right advertising options to offer local businesses.
I spent 2 years analyzing the local advertising market and found what was needed and not being offered: Engaging video stories about local businesses. They needed these stories to post on Social Media and on their web and mobile sites.
There were many attempts to produce these "native" stories but they used traditional production methods which historically, have cost more than local businesses wanted to pay. Leveraging my success of using videojournalists for the Time Warner Cable newschannels, I produced 6 videos for Nielsen's Florist. The videos were shot and edited by a 22 yo documentary filmmaker with editorial guidance from me. The stories were used as part of a FB Video Ad Campaign that won Nielsen's
2016 US Marketer of the Year from The Society of American Florists. Click here to view the stories
If you have any questions, please email me at harlan@mediainnovations.co or call me at 203-918-1827